OFCOM: Average broadband speed is still less than half advertised speed

Average download speeds remain less than half of ‘up to’ speeds advertised by some Internet Service Providers (ISPs), particularly for current generation copper-based ADSL services, new Ofcom research reveals.
The research shows that the average broadband speed increased from 5.2Mbit/s (May 2010) to 6.2Mbit/s (November/December 2010) but was less than half (45 per cent) of the average advertised broadband speed of 13.8Mbit/s.
The findings come as Ofcom submits its response to the current Committee for Advertising Practice (CAP) and Broadcast Committee for Advertising Practice (BCAP) consultation on broadband speeds advertising.
Ofcom is recommending that if speeds are used in broadband advertising they should be based on a Typical Speeds Range (TSR), so consumers have a clearer idea of what speeds to expect. Ofcom also recommends that the TSR must have at least equal prominence to any maximum ‘up to’ speed, and that a maximum speed must be used only if it is actually achievable in practice by a material number of consumers. Ofcom is also setting out what the TSR might be for each technology used to provide fixed-line broadband.
At Posilan, we are able to recomend the best service for your business to meet it’s speed requirements, be it ADSL, SDSL, FTTC, leased lines or wireless broadband. If you want to discuss all the option for your business, get in touch with us on 0161 660 7471 or email enquires@posilan.com