New Microsoft LogoIn advance of one of the most significant waves of product launches in Microsoft’s history, today they are unveiling a new logo for the company.
It’s been 25 years since the Microsoft logo was last updated and they have now is the time for a change. This is an incredibly exciting year for Microsoft as they prepare to release new versions of nearly all of their products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs.
This wave of new releases is not only a reimagining of their popular products, but also represents a new era for Microsoft, so the logo should evolve to visually accentuate this new beginning.
The Microsoft brand is about much more than logos or product names. Microsoft play a role in the lives of more than a billion people every day. The ways people experience the products are their most important “brand impressions”.
That’s why the new Microsoft logo takes its inspiration from thier product design principles while drawing upon the heritage of their brand values, fonts and colors.

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